How to Sell Affiliate Products Part I

If you know how to sell affiliate products then you have an almost limited source of material to sell, and there is also no restriction on how much you can sell at any one time.

Affiliate products can be sold individually, from individual minisites, or in bulk from large affiliate showcase pages. Groups of similar products can be sold together, or you can feature a number of products that complement each other without providing the same information. Whatever method you use, the most important aspect of affiliate marketing is advertising.

You might argue that advertising is the most important part of any form of marketing, but with affiliate products the situation is different. You are advertising the product, but are not trying to sell it! That sounds a bit converse, but it is true. While you do the advertising, the merchant who owns the product does the actual selling.

Your advertising should be designed to send the prospect to the merchant’s sales page, and it is then the merchant that looks after the persuading, the taking of the order and the payment and also, you will be pleased to know, the handling of any complaints.

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Many affiliates try to send the respondents to their adverts directly to the merchant’s website, but the most successful affiliate marketers have their own website. With your own website you are not restricted to pay-per-click campaigns, and you have to keep in mind that Google allow only one advert in their Adsense program for each search term (keyword) that is sent directly to the merchant’s domain.

You can send the respondents to your advert either to a squeeze page or a preselling page. On the squeeze page you first persuade the prospect to give you their name and email address, and then you can send them to the presales page. That is a page where you try to ‘presell’ the product by providing a positive review of it, or a list of testimonials, that convinces the prospect that the product does what it says it does. If that is your landing page, be sure to collect the name and address before you send them off to the merchant’s website.

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